Frequently asked questions

We now have an FAQ list that we hope will help you answer some of
the more common ones.


What is a brand?

A brand is mainly the character and identity of your business. It forms the first impression of your business for potential customers and embraces how it looks and sounds. Your branding strategy is that essence that helps you identify your business compared to your competitors. It is about encompassing this aspect of your message into your outside image.


What makes a brand:


  • Name
  • Logo
  • Tagline
  • Tone of voice
  • Fonts & typography
  • Symbols
  • Features
  • Colors
  • Graphical element
  • Niche
  • Experience
  • Or things that identify individual business product or service as different or unique

Why do we develop a brand?

A strong brand sells your message and benefits you in the long run. As long as the new products and services you offer are up to the standard of your regular offerings, it becomes a great deal easier to launch new branded lines. The brand is your sole ambassador and loyal advocate, attracting clients & encouraging them. At the same time, this helps you bring in a flow of potential customers.

How much time does it take to build a brand?

Branding is a vast subject, and it can take you years to build up a widely-recognized brand – However, if you want a crash course – here are five useful guidelines for you:

  1. Your brand name should communicate what they are supposed to think when they look at your brand.
  2. List the essence you want to convey.
  3. Commission an appropriate logo that matches your thoughts. Make sure the right design surfaces everywhere.
  4. Build a corporate image and color scheme that can be used on your website and other important places to stand out as someone who is “one-of-a-kind.”
  5. Are your products and services reliable, compatible, and of a good standard? A single weak link will drag your value down, and you should have answers to all these questions.

The time branding takes is proportional to the time taken by your customers to accept your core values. These may include the belief that your services will give better value or be more durable than that of the competitors. They may start to believe they are happy with your products compared to others and that your services are most suitable for them.

Being honest, these values are solely based on your customers’ perceptions of your brand and its reliability in its field, combined with the benefits provided by your services. Customers’ opinions are based on substance and thus continuing to fulfilling it ensures your brand’s success.

This kind of reputation is not easily won, so building a genuine and lasting brand is likely to take some time, money, and other resources.

Is developing a brand possible with a small budget?

Deciding on your values need not cost anything, but communicating your message with style will inevitably require a commitment from your end. The key areas to budget for are:

  • Developing a mission statement and strapline that conveys your message well.
  • Design related needs, like website, strong logo, other business stationeries, and product packaging.
  • Advertising and promoting the right materials that convey your brand’s promise.
  • Training your staff to make sure your employees understand your brand values and business goals.

Can't I just get my branding done for a cheap cost?

Ummm….no! Always remember that a brand is much more than just a business logo. It’s the story, looks, and voice of the brand. A high-quality branding process involves market research including target markets & competitors analysis, analyzing your industry, checking if trademarks and domain names are available, creating a mood board, testing color schemes in different environments, creating a unique logo that is memorable and finding fonts & typography that is effective…and the list goes on! Our branding workshops are also a fabulous way for businesses to really clarify who and what they are and especially who their target market is.

Branding can be a lengthy process involving several creative people working on the project, and it requires input and active collaboration with the client. It is also important that the brand is unique in the market to avoid any copyright legal problems.

What makes my brand successful?

A successful brand always pays attention to its market, comes up with new ideas to keep the interests of their target market, and is never afraid to innovate new ideas.

They will apply this in a wholesome manner through their creativity, innovative technology products, and by fulfilling every customers’ needs over the given time. This is evident in the evolution of brands like – Apple, which comes from the initial logo with Isaac Newton along with an Apple above his head. With time, it evolved into an apple with a small bite (or byte as Steve Jobs would say), followed by the different variations of the apple relevant to that specific time.

I've already got a logo, isn't that enough as a brand?

We really need to get one thing straight; a brand is completely more than a logo! Although we understand that cost may be a determining factor, and we appreciate your desire to get a visual identity for your business very quickly; however, we don’t believe logos alone can express enough of a story about your business. A badly designed logo can end up targeting the wrong market altogether.

We believe a brand speaks volumes about a business, including:

  • The experience customers can expect when consuming a product or service
  • How a business highlights its unique selling points or market position
  • How a business understands its target markets by engaging with their interests and needs
  • How a business stays relevant and keeps up with the trends in the market

Finally, your brand describes who you really are and what you do; therefore it is important that your visual identity – which is your logo, is utilized virtually all over your marketing communications, as branding is about defining yourself to be able to stand out as ”one-of-a-kind.”

Website Development

How long does it take to build a website?

This is a question we get asked all the time and unfortunately, the response is: it differs. Some websites can take months of UI (User Interface) design and development; others can take a few days. Every business has unique requirements and every customer has a different purpose. It’s hard for us to guess, so we tend not to. Through meetings & planning, we’ll be able to understand your requirements and then be able to estimate a project.

How much does a website cost?

Website price depending on your requirement and project size. Pricing is not the same in every project.

Do you offer hosting services?

All of our websites come with premium cloud-based SSD hosting packages. Please get in touch for a free quote.

Can you audit our current website?

Sure, we are happy to do that. We can provide a complete report of your current website.

How long has FogAds been building websites?

We’ve been building websites since 2009. You can learn more about our story on our about page.

What platform do you build your websites on?

Primarily we use WordPress, OpenCart, PHP, ASP, Bootstrap, HTML.

Can you help me write content for my website?

Definitely, we have an in-house content writer you can work with to write compelling content.

What kind of businesses do you work with?

We work with businesses from a broad range of industries, like Industrial, Educational, Hospitals, Local Business, Online Shops, Personal Blogs, Corporates & Hospitality sectors.

Mobile Application

What are the different types of mobile apps you can develop?

We can develop all types of mobile applications, including

  • Flutter Apps Development
  • Native Apps Development
  • Mobile-web Apps Development
  • Hybrid Apps Development

What is the general mobile application development process you follow?

  1. Analyzing Requirements
  2. Wireframing & Designing
  3. Development
  4. Testing
  5. Deployment
  6. Support and Maintenance

Will you assist me in the application submission process?

Sure! Our team will take care of uploading your application on the App Store as an app development process.

Will your team support me after my app gets live on the App Store?

Our mobile application development team will help you, depending upon the type of change you want in your app. The major modification in your application will be chargeable.

Graphic & Package Design

What is the design process?

Once you approve of our quote, we spend some time talking to you to get a feel for your business and learn how best to communicate your required material.

We then design some wireframe for you to look over. You choose the look you are satisfied with and we take it from there – tweaking and refining the design as needed.

Once you are completely satisfied with the graphic design and have approved it, we finalize the design.

We prepare your print-ready file and that’s it. You are then ready to go to print or use your graphics online.

What file format will I get my work in?

All artwork for print is supplied in a high-resolution vector format (.PDF, .EPS, .AI)  – so no quality is lost when the artwork is enlarged or reduced. If you want to use your images for websites & social media purposes, then we will gladly supply your files in JPEG (RGB Color Mode) for uploading online

How long will the job take?

Every project is different and every deadline is different. Really you should allow sufficient time for the designing and proofing of your design. If your deadline is very tight, we will do our best to finish your project within this time. We will, of course, advise at the time of the project.

Any more questions?

If you have any more queries you would like answered, please contact us through our contact form or call us on +919048544446 & we will include your question and answer on our FAQ page.

User Interface & User Experience

What is usability testing?

It is a way to see how simple to use something is by testing it with humans. Real users are asked to finish tasks, typically while they are being tracked by a researcher, to see where they encounter troubles and experience confusion. If more people experience similar problems, recommendations will be made to overcome these usability issues.

What is user centred design?

User-centered design is a process or set of instruments used to design a service that focuses on what users need at the very beginning and continues throughout development until launch. Typically services are designed from a technical & business outlook, with deliberation for users added in later. Instead, User-centred design ensures the service focuses on what users need before balancing this with the technical and business requirements.

What is wire-framing?

Wire-framing is a way to design website pages at the structural level. A wireframe is commonly used to layout content and capabilities on a page that takes into account user needs and user expedition. Wireframes are used early in the development stage to initiate the basic structure of a page before visual design and content are added.

What is service design?

Service design makes service simple to use, more useful, and more desirable for the clients who need to use it: the service user. Whether creating an Exclusively new service/improving a live one, service design focuses on what clients really need at each stage of their interaction with an organization.

More Questions? Contact us!